OUR VISION

We’re here to help the world to be more
pet-friendly than it was the day before.

Baxta's mission

Baxta’s global platform connects pets, pet owners, and pet-loving communities with each other. Our technology simplifies the world of pet resources, businesses, and services by putting them at the fingertips of our pet community to deliver the best experiences and outcomes every day, all within a safe, pet-friendly environment.

When Chris met Daisy

When Baxta founder Chris Russell met Daisy the Frug in March 2016, it was love at first sight. Like all pet parents, Chris believed Daisy deserved to be lovingly treated and cared for like his own children. He wondered, “What if there was a safe space just for pets and the people who love them? A one-of-a-kind social network where pet-owning experiences, recommendations, pet-related advice, and meaningful connections are created and shared.”

When Chris met Daisy

When Baxta founder Chris Russell met Daisy the Frug in March 2016, it was love at first sight. Like all pet parents, Chris believed Daisy deserved to be lovingly treated and cared for like his own children. He wondered, “What if there was a safe space just for pets and the people who love them? A one-of-a-kind social network where pet-owning experiences, recommendations, pet-related advice, and meaningful connections are created and shared.” The result is the Baxta app today.

He wondered, “What if there was a safe space just for pets and the people who love them? A one-of-a-kind social network where pet-owning experiences, recommendations, pet-related advice, and meaningful connections are created and shared.”


The result is the Baxta app today — Australia’s first social networking app that opens up a pet-friendly world to all pets and pet parents.

Our charity partners​

Baxta is a proud supporter of the Animal Welfare League (AWL) NSW, a registered charity that has provided expert care to surrendered, neglected, and abandoned companion animals across the state for over 60 years. Along with AWL, Baxta’s not-for-profit arm, Halo connects people ready to give with registered charities to support everyday Australians.

Value and social impact

At Baxta we recognise a wonderfully inclusive world that accepts pets as sentient beings who experience different emotions like joy, suffering, fear, frustration, or pleasure. As we live in a human-dominated world, our duty as humans is to protect not only our pets but all creatures big and small.

Value And Social Impact

At Baxta we recognise a wonderfully inclusive world that accepts pets as sentient beings who experience different emotions like joy, suffering, fear, frustration, or pleasure. As we live in a human-dominated world, our duty as humans is to protect not only our pets but all creatures big and small.
Read more

Baxta’s fur-ever home kickstart

In May 2021, we proudly launched the Baxta fur-ever home kickstart, an ongoing campaign that enables people and businesses to be a force for good to all rescues and rescue owners. To raise awareness for the importance of animal rescue, Baxta rewards new rescue owners with a $100 Visa gift card.

Baxta’s fur-ever home kickstart

In May 2021, we proudly launched the Baxta fur-ever home kickstart, an ongoing campaign that enables people and businesses to be a force for good to all rescues and rescue owners. To raise awareness for the importance of animal rescue, Baxta rewards new rescue owners with a $100 Visa gift card.
Read more

Share Baxta with the world

Like to cover Baxta in your story? Got the purr-fect article to feature us in? Or want us to comment and share our views?

Share Baxta with the world

Like to cover Baxta in your story? Got the purr-fect article to feature us in? Or want us to comment and share our views?

The Baxta team

组件 13 – 1@2x
Chris Russell
Founder
Emily Heuston@2x
Emily Heuston
Community & Content Coordinator
Boris Miller@2x
Boris Miller
Engineering Lead
蒙版组 27@2x
Corey Russell
Co-Founder/Chief Operations Officer
Arun Sairam@2x
Aruna Sairam
iOS Engineer
Omid Taebi@2x
Omid Taebi
Business Analyst
蒙版组 26@2x
Dr. Simone Maher
Veterinary Advisor
Megan Zappia@2x
Megan Zappia
Bookkeeping/Admin Support
Rebecca Coleman@2x
Rebecca Coleman
Marketplace/Start-up Consultant
Debbie Cummings@2x
Debbie Cummings
Industry Expert
Laura Banks@2x
Laura Banks
Customer Success Manager
Ashlea Roach@2x
Ashlea Roach
People & Culture Manager
Christie Lim@2x 2
Christie Lim
Marketing Supervisor
Jorja Cummings@2x
Jorja Cummings
Junior Brand Ambassador
Liana Roia@2x
Liana Roia
Social Media & Community Coordinator

Baxta in the media